How to Get More Freight Forwarding Clients Online in Tanzania

Getting new clients for your freight forwarding company in Tanzania doesn't have to depend only on referrals or word of mouth. These days, the clients you want are online — searching Google, checking websites, and comparing services before they ever pick up the phone.

If your business isn't showing up there, you're missing out. The good news is, with the right online strategy, you can attract steady, high-quality clients who are ready to work with you.

Let's go through what works.

1. Start With a Strong Website

Your website is your digital office. It's where clients learn who you are, what you offer, and how to contact you.

If you don't already have one, check out our post on [Why All Freight Forwarding Companies in Tanzania Need a Website](/blog/why-freight-forwarding-companies-need-website) — it explains why it's a must-have, not a luxury.

Make sure your website:

• Clearly explains your freight services (sea, air, road, customs clearance, etc.)
• Includes a simple Request a Quote form
• Lists your contact details and office locations
• Looks clean and professional on both phones and computers

A well-built site builds trust — and trust is what wins you clients.

2. Use Google to Your Advantage (SEO)

Search Engine Optimization, or SEO, simply means setting up your website so people can find it when they search online.

Here's how to do it without overcomplicating things:

• Use keywords your clients actually type, like "freight forwarding companies in Tanzania" or "logistics company in Dar es Salaam"
• Write blog posts that answer real client questions (for example: "How long does customs clearance take in Tanzania?")
• Add your company to Google Business Profile so you appear on Google Maps

These small steps help Google recommend your business to the right people — for free.

3. Share Helpful Content

Most clients have the same questions:

• "How do I clear my goods faster?"
• "What are the shipping requirements for exports?"
• "Which ports in Tanzania handle the most cargo?"

By answering these on your blog or social media, you position yourself as the expert. People trust the companies that help them first — and that trust turns into business.

Even short blog posts or infographics can make a big difference over time.

4. Be Active on Social Media (but Smartly)

Don't just post random pictures of containers — use your social media to show value.

You can:

• Share updates about shipments or port changes
• Post client success stories
• Share short videos explaining parts of the shipping process

Use platforms where your clients actually spend time — especially LinkedIn, since many business owners and logistics managers use it.

5. Build Partnerships and Collect Reviews

Ask satisfied clients to leave Google reviews or testimonials you can post on your website.

This simple step boosts your credibility instantly. When a potential client searches for your company and sees 5-star reviews, they're much more likely to contact you.

Also, don't underestimate partnerships — being listed on trade websites or freight directories can help international clients discover you.

6. Track Your Results and Keep Improving

Once your website and marketing are set up, check how things are performing. You can use free tools like:

• **Google Analytics** – to see how many people visit your site
• **Google Search Console** – to track which keywords bring you traffic

This helps you understand what's working and where to improve — so your results grow month by month.

Final Thoughts

Getting more freight forwarding clients online in Tanzania isn't about spending big on ads — it's about showing up where your clients are, offering value, and looking professional.

Start with a website, share helpful information, and use Google wisely. Soon, clients will start coming to you instead of you chasing them.

If you want help creating a website or setting up your digital presence, I specialize in websites for freight forwarding and logistics companies in Tanzania — designed to attract clients and close deals.