Top 10 Questions Freight Forwarding Companies Ask About Websites

Many Tanzanian freight forwarding companies know they need a website but aren't always sure what to expect or how it actually helps their business grow. Below are the 10 most common questions — answered simply and honestly.

1. Do I Really Need a Website for My Freight Company?

Yes — absolutely. Most Tanzanian importers and exporters begin their search for logistics partners on Google. A website helps you get found, build trust, and collect client leads even when you're offline.

**Tip:** Think of your website as your 24/7 representative — always available to answer questions and bring in clients.

2. Can't I Just Use Social Media Instead?

Social media is great for visibility and engagement, but it's not enough on its own. A website gives your business credibility, ranks on Google, and provides a central place for clients to request quotes or learn about your services.

**Pro Tip:** Use social media to drive people to your website — not as a replacement for it.

3. How Much Does a Professional Website Cost in Tanzania?

Professional, high-performing freight forwarding websites in Tanzania typically range between TZS 6 million and 14 million, depending on the scope and features.

That includes:

• Custom, brand-aligned design
• SEO setup and Google integration
• Mobile optimization and analytics
• Quote request systems and chat options

Think of it this way: A great website pays for itself when it helps you win just one or two new clients.

4. How Long Does It Take to Build One?

On average, between 3–6 weeks, depending on how ready your content is and how many custom features you need. If your services and branding are already clear, it can be completed faster.

5. What Should a Good Freight Forwarding Website Include?

At the very least, your website should have:

• Service pages (freight, customs, logistics)
• Contact info and Google Map location
• A "Request a Quote" form
• Testimonials or certifications
• A mobile-friendly, professional design

**Bonus:** Add WhatsApp chat and SEO optimization for better local results.

6. Will My Website Show Up on Google?

Yes — if it's built with proper local SEO. That means using Tanzanian search terms and linking your Google Business Profile so clients can find you quickly and easily.

7. Can I Update the Website Myself Later?

Yes. You'll have a simple dashboard that lets you:

• Update prices or services
• Add blog posts
• Edit pages without needing technical skills

Your website should empower you to stay in control, not depend on a developer for every small change.

8. What Makes a Website Rank Higher Than Others?

Google ranks websites based on several key factors:

• Fast page loading speeds
• Clear, useful, and keyword-rich content
• Mobile-friendly layouts
• Consistent updates and backlinks

When all these work together, your website climbs above competitors who neglect them.

9. How Can a Website Actually Bring Me More Freight Clients?

A well-built freight website does three things:

• Attracts clients searching for "freight forwarding Tanzania"
• Builds trust with testimonials, real photos, and proof of work
• Converts visitors through clear calls-to-action like "Request Quote" or WhatsApp buttons

**Example:** A logistics firm in Dar es Salaam redesigned its site with SEO and a quote form — and began receiving 5–6 new client leads every week.

10. Who Can Help Me Build a Site That Really Works in Tanzania?

That's exactly what I do — I create modern, high-performing websites for Tanzanian freight and logistics companies. Each site is designed to rank on Google, look professional, and turn visitors into clients.

Conclusion

A website isn't just about looking good — it's a tool that helps your freight business grow.

When built properly, it increases visibility, builds trust, and helps you close more deals in Tanzania's fast-moving logistics market.